Heat Rush by Beyonce
From Beyonce’s Success Class 101, KNOW HOW TO BRAND YOURSELF. She’s serious about her money. She’s not like a regular woman. Many women think having a rich hubby automatically exempts them from excelling and from hard work. Granted having a husband is in itself a full time job, but you can’t tell me Jay-Z is not awe-struck by the phenomenon that is his wife. Bish is launching her second fragrance! That’s on top of everything else she has going like music (including tours), clothing line, family, etc. She’s a superwoman!
Beyonce is launching a new fragrance named Heat Rush, as a successor to the last year’s edition Heat. Her first fragrance was a great success and thrilled Beyonce’s fans. In February 2011, just a year after Heat, the new perfume is arriving on the market.
Heat Rush is another edition to be created in collaboration with Coty Beauty. Perfumer who worked on the new fragrance is Honorine Blanc of Firmenich. The new version of Heat is envisaged to be the perfect companion to Heat, since Heat is ideal for night while Heat Rush will be great for daily walks and meetings. The focus does not lie on sexy notes but on elegance this time. Beyonce herself pays a lot of attention on creation of her perfumes and approaches them like writing a song. She hopes that women of all generations will find themselves in aromas of this fragrance, since it is young, fresh and less-serious scent.
The fragrance is poured in an orange, glass flacon shaped as the original edition. Heat Rush hits the shelves in various sizes, as 15, 30, 50 and 100 ml. Its accompanying collection includes shimmering body cream and shower gel. Source