Julia Roberts’ Lancome Ad Banned in the UK
Julia Roberts’ latest ad is so smooth, it’s been banned. U.K.’s Advertising Standards Agency has banned the above Lancome ad featuring the actress after complaints that it’s misleading. I’m kinda shocked because I thought everyone knew that all these beauty ads are photoshopped and airbrushed…
L’Oréal’s ad featuring Roberts, who is the face of Lancôme, promoted a foundation called Teint Miracle, which it claims creates a “natural light” that emanates from beautiful skin. It was shot by renowned fashion photographer Mario Testino. Now seriously, is there anything in this world that can possibly make light emanate from the skin? Ads are there to sell us illusions of what we want, not miracles. You have to take them for what they are. I get that they are disappointed, but we all know that beauty firms sell us a bunch of hogwash. In life we’re sold alot of bullshit. You just have to be smart enough to separate the wheat from the chaff and take responsibility for your own decisions. Check out a side by side comparison of Roberts and the ad after the break.
Also affected is an ad for Maybelline featuring Christy Turlington promoting a foundation called The Eraser, which is claimed to be an “anti-ageing” product. In the ad, parts of Turlington’s face are shown covered by the foundation while other parts are not, in order to show the effects of the product.
L’Oréal was forced to pull the ad campaigns after the advertising watchdog upheld complaints by Liberal Democrat MP Jo Swinson that the images were overly airbrushed. Swinson, who has waged a long-running campaign against “overly perfected and unrealistic images” of women in adverts, lodged complaints with the Advertising Standards Authority about the magazine campaigns for L’Oréal-owned brands Lancôme and Maybelline. The ASA ruled that both ads breached the advertising standards code for exaggeration and being misleading and banned them from future publication.
L’Oreal admitted post-production techniques had been used in its advert featuring Turlington to “lighten the skin, clean up make-up, reduce dark shadows and shading around the eyes, smooth the lips and darken the eyebrows”. However, the beauty firm said it believed the image accurately illustrated the results the product could achieve. It also said the flawless skin in the image of Roberts was down to her “naturally healthy and glowing skin”, adding the product had taken 10 years to develop.
I mean, what else did you expect them to say? Any thoughts?